The publication is the outcome of an extensive investigation into the Prepper subculture online. The book acts as a guide to prepping and navigating survival-centered forums, but also offers a critical yet empathic look at the radical practices and ideology advertised by the members.

This community, which mainly exists on Facebook groups, forums and blogs focusses on Prepping: "(...) storing food, water and weapons as well as developping self-sufficiency skills for the purpose of independently surviving disasters".